COMPARE LAUNCH OPTIONS
Launch in-house or with Sérica?
Compare the teams, costs and organisation needed to launch your brand in-house or with Sérica.
Organisation and costs
Scroll the tables horizontally to compare both approaches.
| Area | In-house / traditional agencies | Sérica · 360° model | Expected value |
|---|---|---|---|
| Financial structure | Full subsidiary, 16 FTEs, leases and owned studios. Significant fixed costs, excluding media. | Shared infrastructure and pooled operating costs. | Target: 35% lower operating costs, excluding media. |
| Setup & audit | Multiple providers and separate setup budgets. | 30-criterion audit, compliance and assets bundled according to the agreed scope. | Setup included in the agreed package. |
| Media production | European creative production from scratch. | Translation and adaptation of existing approved assets. | Target: 50% lower creative production costs. |
| Logistics risk | Fragmented coordination, with potential delays, damage or stockouts. | Rail FCL or air freight, temperature control, H−72 preparation and Ad Valorem cover subject to contract. | Anticipate disruption and define loss coverage. |
| Acquisition & conversion | Heavy reliance on paid advertising. | Paired Live sessions, invited co-hosts and a D2C store. | Diversify channels and develop qualified organic traffic. |
| Commitment & flexibility | Permanent hires and long-term leases. | Fixed retainer and performance commission, subject to contract. | Adjust commitments and align performance goals. |
MODEL ASSUMPTIONS
Three-year assumptions
The ranges below are assumptions from the comparison model. They are not observed success rates.
| Horizon | In-house / traditional | 360° model | Assumed factors |
|---|---|---|---|
| Year 1 · Launch | 50–60% survival | 90–95% success | 30-criterion scoring, approved assets and customs preparation. |
| Year 2 · Scale | 30–35% survival | 80–85% success | Recurring Live, D2C retention and logistics continuity. |
| Year 3 · Establishment | 20–25% survival | 75–80% success | Operating cost control and pursuit of break-even. |
| Cumulative failure at 3 years | 75–80% | 20–25% | Complement of the year-three survival / success ranges. |